Eventfully Yours Event Designs
To Hire Or Not To Hire
To hire an event planner or not to hire an event planner. That is the question. Whether you are a large corporation, a non-profit, or hosting your own event, this is a question that plagues many people who host an event. On the one hand, it seems straightforward to manage the logistics of an event and many of us have experience planning events from our personal or professional lives. Pinterest has made us believe that everything can be DIY’d if only we have the right tools, which makes sense, to a point. However, most large scale events would benefit from the expertise of an event planner. If you are trying to decide whether an event planner is right for your event, here are a few things to consider.
Do you have someone in your organization/family who has long-term professional experience in planning events?
This is the single greatest asset a professional event planner can bring to the table. They simply have a long list of previous experiences that help them to see events in different ways and anticipate problems. Many clients come to us with an idea of what their event will look like, but as we talk to them, we realize that there are a lot of holes in their philosophy. These are things that they would never have caught on their own, and if they did, it would be too late. But a professional event planner can see risks in event marketing strategies, timelines and budgets that the average person would not catch. Their experience also comes into play if there is an issue (or worse, a disaster) at your event. They can plan for problems and be “on” when those issues arise. If you do not have someone in your organization/family who has the experience that gives them this ability, it’s definitely worth hiring a planner.
Do you have the resources?
Certainly, planning an event is a very time-consuming process and requires a team with varied skills. I think it is important to consider whether you really have the resources to execute an event well. Just because someone can physically fit in the time to manage vendors, pick floral, create the menus and contact entertainers, does not mean it is the best use of their time or that each of those categories will be planned in the way that it deserves based on that person’s time limitations. Event planners have teams dedicated to executing these logistics and are reliable when it comes to knowing what it takes logistically to pull any event together.
The Grey Area
In some cases, hiring an event planner is not a cut and dry situation. It comes down to more nuanced things like the fact that your board could plan an event, but they could raise more money if they were mingling at the event versus running the behind the scenes logistics. Or, perhaps there are aspects of your event where a professional planner would be very useful, but you don’t have the budget to bring someone in for the entire event. In these cases, remember that a good planner will not only save you time, but can also save you money, keep you in budget and free you up to do more important things.
In the end, whether you choose to hire an event planner not, I wish you successful events!